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Case Study: Building a 13-Week Cash Flow Forecast for Improved Cash Requirement Foresight 

A key client of DeMar Consulting Group, faced challenges with managing their cash flow effectively. They were struggling to forecast their cash requirements accurately, which led to a less-than-optimal financial planning process. The lack of clear foresight into cash needs led to inefficiencies in working capital management and limited their ability to make informed strategic decisions. 

DeMar Consulting Group’s Approach: Building a Comprehensive Cash Flow Forecast 

Recognizing the importance of robust cash management, DeMar Consulting Groupset out to design and implement a 13-week cash flow forecast and reporting process. Our team drew upon their deep financial expertise and understanding of the client’s business operations to tailor a solution specific to their needs. 

The 13-week time frame was selected intentionally. This period aligns with a fiscal quarter and allows for short-term planning while providing adequate lead time to mitigate potential cash flow issues. It strikes a balance, providing enough detail for proactive cash management without becoming excessively granular or cumbersome. 

DeMar Consulting Group first performed a thorough analysis of the company’s financial data, including income, expenses, capital expenditures, debt service, and other elements impacting cash flow. We then used these insights to create a dynamic cash flow model that captured all cash inflows and outflows. 

The model included various components of working capital like accounts receivable, accounts payable, and inventory. It also incorporated elements like payroll cycles and loan repayments to ensure a comprehensive view of cash flow. This level of detail allowed the client to anticipate cash needs more accurately and plan accordingly. 

Introducing a Regular Reporting Process 

Following the creation of the cash flow forecast, DeMar Consulting Groupintroduced a regular reporting process. Each week, the client’s finance team would input the latest data into the model, generating a revised 13-week cash flow forecast. This updated forecast would then be used for planning and decision-making purposes, allowing the client to maintain an agile response to any changes in cash flow patterns. 

The reporting process also incorporated a review mechanism to track the forecast’s accuracy over time. This ongoing evaluation allowed the team to refine and improve the model continually, enhancing its predictive capabilities. 

The Outcome 

With the 13-week cash flow forecast and regular reporting process in place, the client gained significant foresight into their cash requirements. They could anticipate potential shortfalls or surpluses and adjust their strategies accordingly. The improved cash flow management capabilities enhanced their operational flexibility, financial stability, and strategic decision-making. 

The client’s finance team also benefited from a streamlined and standardized reporting process, reducing the time spent on ad hoc reporting and analysis. This allowed them to focus on other crucial aspects of financial management, driving further efficiencies within the organization. 


This case study demonstrates DeMar Consulting Group’s ability to provide practical solutions to financial management challenges. By building a robust 13-week cash flow forecast and establishing a regular reporting process, we helped the client gain valuable insight into their cash requirements. Our strategic approach resulted in improved cash management, increased operational efficiency, and strengthened strategic decision-making for our client. 


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We understand that you may have questions regarding our services, practices, and policies. With that in mind, we have compiled a list of frequently asked questions (FAQs) to provide you with more information about our company.

DeMar Consulting Group provides a comprehensive range of services including audit, tax, management consulting, data analytics, business intelligence, financial modeling, accounting, and more.

Our services are best suited for not only the enterprise sized business, but also startups who are seeking expert guidance in managing their financial operations and strategic planning.

At DCG, we prioritize forging lifelong client relationships over transactional engagements, offering unlimited access to our collective expertise without traditional fee barriers, and fostering a transparent, integrated approach that emphasizes proactive guidance, ethical commitment, and educational empowerment to ensure our clients' enduring success. We are not just advisors; we're steadfast partners dedicated to redefining the very essence of consulting, ensuring every client feels valued, understood, and empowered for the journey ahead.

DCG is proud to collaborate with nonprofit organizations, providing tailored consulting services that address their unique challenges and advancing their missions. Our dedicated team understands the nuances of the nonprofit sector and is committed to fostering their growth, impact, and sustainability in the communities they serve.

At DCG, our experienced team is well-versed in navigating the complexities of audits, providing our clients with comprehensive support, insights, and strategic guidance throughout the audit process. We not only ensure compliance but also aim to make the experience seamless and stress-free, reinforcing our commitment to being reliable partners in every aspect of our clients' financial journey.

DCG has a transparent and structured pricing approach tailored to the specific needs of our clients. For our Office of Finance as a Service, we charge 2% of the client's monthly revenue. When it comes to audits and tax services, we initiate a scoping call to understand the intricacies of the project, allowing us to provide a custom quote that reflects the complexity and requirements of the task at hand. This ensures our clients receive value-driven, precise, and equitable pricing for every engagement.

DCG provides comprehensive tax planning and filing services, leveraging a deep understanding of the latest tax laws to optimize businesses' tax positions. Through proactive strategies and meticulous analysis, we ensure timely, accurate filings while identifying savings and credit opportunities. Our approach prioritizes both compliance and empowerment, ensuring businesses are informed and well-prepared for the tax season and beyond.

Absolutely. We can assist with financial forecasting, budget planning, and strategic financial decision-making to facilitate business growth. Our holistic approach ensures businesses not only achieve their growth objectives but also maintain long-term success and resilience in the marketplace.

We offer both ongoing and one-off services depending on your needs. We can discuss the best approach for your business during our initial consultation.
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