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Case Study: Revolutionizing Business Intelligence and Analytics for a Retail Client 

The retail client we partnered with was grappling with inefficiencies within their business intelligence and analytics procedures. Their reporting processes were marked by excess and duplication, leading to an unnecessary consumption of company resources. This overlap in work between their finance and IT departments was detracting from core business responsibilities, and thus, impeding operational productivity. Furthermore, they lacked a detailed financial forecasting model which affected strategic decision-making. The client’s leadership team, often on the move, expressed a strong need for instant access to essential KPIs. 

In this intricate environment, DeMar Consulting Group’s mandate was clear: streamline reporting, establish a solid financial forecast model, and provide mobile access to KPIs for executive leadership. 

Our Approach: Promoting Cross-Departmental Collaboration 

DCG’s approach to the challenge was centered on fostering strong collaboration between the client’s finance and IT departments. With extensive knowledge of both financial and IT operations, coupled with experience in managing cross-functional teams, DeMar Consulting Group was well-positioned to initiate and drive this effort. 

Our team embarked on a journey to develop a streamlined system for business intelligence and analytics, capable of automating previously manual and redundant reporting processes. By blending strategic planning with technical know-how, we transformed the client’s time-consuming processes into a modern, efficient system. 

The outcome of this strategic development was a significant reduction in redundant reports, thereby lightening the workload of the IT department. The IT team was now able to devote its resources to other important projects, driving innovation and efficiency within the company. 

Creating a Detailed Financial Forecast Model 

The next strategic goal was the creation of a financial forecast model that considered all relevant factors. Collaborative sessions with the sales and marketing teams allowed us to factor in elements like promotional activity, product mix, and pricing. We recognized the substantial impact these aspects had on financial performance and ensured they were accurately represented in the model. 

We also had to account for the seasonality of web traffic. To tackle this, we utilized the autoregressive integrated moving average (ARIMA) model, a widely respected tool for forecasting time series data. The result was an incredibly accurate forecast model that effectively accounted for web traffic seasonality. 

Implementing Power BI for Real-time Access 

With efficient reporting and accurate forecasting now in place, our focus shifted to the client’s need for mobile access to key performance indicators. To address this, we implemented a self-updating mobile dashboard powered by Power BI, a leader in business analytics tools. Custom-built to the specific needs of the client’s executive team, the dashboard provided instant, real-time access to critical KPIs. 

Leadership could now track operational performance in real-time, whether in the office or on the go, leading to better decision-making efficiency and convenience. 


Our engagement with this retail client showcases DeMar Consulting Group’s capability to provide solutions for complex business challenges. We harnessed cross-departmental collaboration, sophisticated forecasting models, and cutting-edge technologies to radically improve their business intelligence and analytics. 

The benefits of our involvement extended beyond immediate efficiency gains. We equipped the client with improved reporting, a precise forecasting model, and instant mobile access to KPIs, thus paving the way for ongoing strategic decision-making. 

This case study exemplifies DeMar Consulting Group’s dedication to helping our clients navigate complex challenges and attain their business objectives. We continue to leverage our expertise and innovative approach to support our clients and transform their operational practices. 


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Common Questions

Most Popular Questions

We understand that you may have questions regarding our services, practices, and policies. With that in mind, we have compiled a list of frequently asked questions (FAQs) to provide you with more information about our company.

DeMar Consulting Group provides a comprehensive range of services including audit, tax, management consulting, data analytics, business intelligence, financial modeling, accounting, and more.

Our services are best suited for not only the enterprise sized business, but also startups who are seeking expert guidance in managing their financial operations and strategic planning.

At DCG, we prioritize forging lifelong client relationships over transactional engagements, offering unlimited access to our collective expertise without traditional fee barriers, and fostering a transparent, integrated approach that emphasizes proactive guidance, ethical commitment, and educational empowerment to ensure our clients' enduring success. We are not just advisors; we're steadfast partners dedicated to redefining the very essence of consulting, ensuring every client feels valued, understood, and empowered for the journey ahead.

DCG is proud to collaborate with nonprofit organizations, providing tailored consulting services that address their unique challenges and advancing their missions. Our dedicated team understands the nuances of the nonprofit sector and is committed to fostering their growth, impact, and sustainability in the communities they serve.

At DCG, our experienced team is well-versed in navigating the complexities of audits, providing our clients with comprehensive support, insights, and strategic guidance throughout the audit process. We not only ensure compliance but also aim to make the experience seamless and stress-free, reinforcing our commitment to being reliable partners in every aspect of our clients' financial journey.

DCG has a transparent and structured pricing approach tailored to the specific needs of our clients. For our Office of Finance as a Service, we charge 2% of the client's monthly revenue. When it comes to audits and tax services, we initiate a scoping call to understand the intricacies of the project, allowing us to provide a custom quote that reflects the complexity and requirements of the task at hand. This ensures our clients receive value-driven, precise, and equitable pricing for every engagement.

DCG provides comprehensive tax planning and filing services, leveraging a deep understanding of the latest tax laws to optimize businesses' tax positions. Through proactive strategies and meticulous analysis, we ensure timely, accurate filings while identifying savings and credit opportunities. Our approach prioritizes both compliance and empowerment, ensuring businesses are informed and well-prepared for the tax season and beyond.

Absolutely. We can assist with financial forecasting, budget planning, and strategic financial decision-making to facilitate business growth. Our holistic approach ensures businesses not only achieve their growth objectives but also maintain long-term success and resilience in the marketplace.

We offer both ongoing and one-off services depending on your needs. We can discuss the best approach for your business during our initial consultation.
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